1. Future-Proofing Your Work
4K video is on the rise and here to stay. 4K video is already being adopted heavily into the most popular sites such as Netflix, Hulu, YouTube etc. Very soon we will find ourselves in a world where 4K video is the new standard of media display. By filming footage in 4K video, you will not only compete with those only marketing in HD, but you will be ready to take full advantage of the new 4k standard. This creates a longer “shelf-life” for your footage that ensures its quality and usage for many years down the road. With 4K video media, you’ll be ready for the switch to 4K and will already have the quality needed to compete with others, and for many years down the road.
2. Have The Option to Downscale to HD if Needed
We all know that it’s much easier to be over prepared than under prepared in the real world. Just because you shoot in 4K video doesn’t mean that you have to work in 4K as well. Having the option to downscale to HD provides a new level of security for your footage, as it gives you the insurance 4K if you need it.
3. Cropping Footage
If you need to crop your footage dramatically, you have the option to do so while still maintaining the precise clarity your footage needs. You may need to crop in for a variety of reasons such as eliminating jump cuts, or to create effective and dramatic close-ups. In HD, cropping too much can be problematic as it quickly reduces the quality of the footage. This is not an issue with 4K video since your footage will have four-thousand times the amount of information than HD would, meaning that even the tightest crop will still deliver crystal-clear footage.
4. Still Images
4K video affords you the option to pull high resolution still images from your footage, creating more uses for your content and the ability to reuse the same content in a fresh manner. Some still photographers shoot exclusively in 4K video to ensure that they don’t miss even a moment between the time it takes to click the shutter. This speaks volumes about how effective and reliable this technique really is.
Contact us today to capture your next project in stunning 4K quality.
The post 4 Reasons You Need 4K Video appeared first on Advanced Media Services | Colorado Video Production.